| Focus Groups
The third step in conducting Barrier Analysis is developing
questions about the eight determinants. You will proceed differently
here depending on whether you are using the focus group approach
(discussed in this session) or the individual interview approach
(discussed in the next session).
The focus group approach was the approach initially used
in Barrier Analysis. The questions used in focus groups are
much more open-ended and rich. Working with a focus group
allows you to probe further into the details concerning the
behavior. Keep in mind, though, that people in the group can
influence each others’ responses and that may create
a bias. Also you will not be able to quantify the degree to
which a given opinion is common when using a focus group.
However, you should be able to get an overall sense of which
determinants are most important for a given behavior, especially
when people within each group (the Doer group or Non-Doer
group) have fairly similar views.
Using the following guide, develop focus group questions
to determine barriers related to the behavior you have chosen.
Developing Question Guides
for Use with Focus Groups 
(74kb)
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