| Barrier Analysis is just one tool that you
should have in your behavior change toolbox. It is also important
to have an overall framework that will guide your Behavior
Change Communication, helping you ask the right questions
and make the right decisions when developing your program’s
behavior change strategy. A great way to lead your project
staff through these questions and decisions is by using the
BEHAVE Framework, which has been graciously shared with the
PVO child survival community by AED’s Change Project.
The BEHAVE framework is a strategic planning tool for managers
of BCC programs that enables them to decide what data is needed
at each step in a project and to focus on the target group’s
point of view. BEHAVE employes easy-to-use tools based on
principles of behavioral science to make four strategic decisions:
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who the primary target groups are that should be reached
for BCC (given the behaviors that will be promoted);
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what actions should be taken to change behavior;
-
what the psychosocial, structural, or other determinants
and factors are that make the most difference in the target
group’s choice to act; and
-
what strategies will be effective in addressing those
determinants and factors.
The BEHAVE framework has been used to guide BCC message development
and program activities in health programs in schools, workplaces,
and the training of change agents and peer educators. For
more information on the framework, please see the following
resources
Workshop
Guides for BEHAVE Framework for Program Planning
BEHAVE
Framework Overview Power Point Overview PowerPoint
BEHAVE Framework Quiz
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